Pricing Using CPM

Dec 5, 2017

Innovation theory is littered with contradictory opinion on why we should keep moving our metaphoric cheese to survive in these digital times. Change or die goes the mantra but in reality the real objective is to be ready to make the change. Much is made of being agile but just like that other grammatically challenged moniker, transformation – (you are transforming aren’t you?) but how do we make sure that this isn’t jut short hand for doings this quicker or even worse not doing things properly at all. Culture and customers remain our only effective backstop (not that one). Are we are really asking the honest questions needed when delivering our shiny new concepts? In the age of agile this requires us be brave… Indeed has anyone bothered to ask customers what they think..? Sales, sales and more sales goes the quarterly drum beat but to make this happen the conversation with customers about why you and why now in a language they understand framed around benefits they might want is more important than ever….old principles but the oldies are always the best… 

Innovation theory is littered with contradictory opinion on why we should keep moving our metaphoric cheese to survive in these digital times. Change or die goes the mantra but in reality the real objective is to be ready to make the change. Much is made of being agile but just like that other grammatically challenged moniker, transformation – (you are transforming aren’t you?) but how do we make sure that this isn’t jut short hand for doings this quicker or even worse not doing things properly at all. Culture and customers remain our only effective backstop (not that one). Are we are really asking the honest questions needed when delivering our shiny new concepts? In the age of agile this requires us be brave… Indeed has anyone bothered to ask customers what they think..? Sales, sales and more sales goes the quarterly drum beat but to make this happen the conversation with customers about why you and why now in a language they understand framed around benefits they might want is more important than ever….old principles but the oldies are always the best…

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