Lead with benefits Grabbing customer attention can be expensive and difficult so when the chance arises we should be direct and lead with benefits. Too often discussions can be introspective and driven by product thinking. Often complex investment models are...
Hotdesk scientists We don’t know if you have spotted it yet but analytics, long the preserve of the fraud department and the PhD’s, has gone mainstream. Your boss has seen Moneyball, The Big Short and Bladerunner and we have all read Steven Levitt and...
50 most innovative companies in 2019 Fast Company continues to compile its annual list of the 50 most innovative companies in 2019 – its amazing how the nature of the companies listed has changed over time. The growth of lifestyle especially food and drink,...
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