Getting digital right means thinking about how to do business tomorrow. Specifically where does the speed, convenience, security and quality of digital change your performance and customer experience. Keep this statement in mind as we go through our checklist list of must-haves.
Grabbing customer attention can be expensive and hard to do so when the opportunity arises we need to be direct. Too often discussions can be introspective and driven by product thinking. Often complex investment and TCO models are referenced but lead to the omission of the single most important consideration namely the customer…
We don’t know if you have spotted it yet but analytics, long the preserve of the fraud department and the PhD’s, has gone mainstream. Your boss has seen Moneyball, The Big Short and Bladerunner and we have all read Steven Levitt and Malcolm Gladwell and subscribed to their whimsical TED podcasts on how teachers massage test results or ice hockey players progress the junior ranks.
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